The number of people who blog have increase over the years and I have learned a lot by creating this weblog. Nielsen (2005) said that “blogs are often too internally focused and ignore key usability issues, making it hard for new readers to understand the site and trust the author.” Therefore, as a blogger, we have to know the do and don’t for a weblog.

Firstly, what I have learned is that as a blogger, I have got to make sure that I will be able to update frequently in order to keep the reader’s loyalty. Nielsen (2005) also stated that “for most weblogs, daily updates are probably best, but weekly or even monthly updates might work as well, depending on your topic.” Hence, it is best to update every day or at least once a week and it is best to leave some ideas behind and post it when you have nothing to post or when you are out of ideas.

In addition, it is good to avoid mixing the topics. If you publish on many different topics, you’re less likely to attract a loyal audience of high-value users (Nielsen, 2005). This is because by mixing too many different topics in a post, the readers will feel confused and slowly they will tend to lose interest in reading the weblog.

Reference List:

Nielsen J, 2005, “Weblog usability: Top ten design mistakes”, viewed 13th June 2013, <>

Media Issue 4: Ethical Publishing Principles

BitTorrent is the best known for their illegal file-sharing. It offers a peer to peer download system adjusted for large numbers of downloaders.

Currently, BitTorrent is trying to go straight with a legitimate service for digital music. As part of that effort, they had teamed with musicians to release special content bundles, and had now unveiled a new suite of tools at the SXSW festival in Austin, Texas. Mike Fiebach, the CEO of digital marketing agency Famehouse, collaborated with BitTorrent to promote new music by artists with large followings including DJ Shadow and Pretty Lights. “It’s advertising, essentially. It’s free content for fan acquisition, which yields money at some point down the line,” Fiebach said in the article by Holpuch (2013).

I personally think that it will be hard for BitTorrent to go straight with a legitimate service for digital music as they are such a well-known file-sharing download system in the market. It might be a real good advertising tool for the new music artists to promote their songs but it wouldn’t last long. Their music was supposed to be copyrighted and their album sales record will then allow them to know how many people like their songs. However, the new music artist will not know how many people actually like their songs by file-sharing their music on BitTorrent. They might know how many people actually downloaded their songs and it does not mean that the people who download their songs like it. I am sure that music artist will feels proud and happy when they see that their album sales record is high and able to attract more music lovers.

Thus, by collaborating with BitTorrent to promote new music artists might not make a big hit in the market. They might be getting several responses at first but I personally think that it will not last long as the music artists will wish to get affirmative by everyone around the world.

Reference List:

Holpuch A, 2013, “BitTorrent goes straight in effort to end association with piracy”, viewed 12th June 2013, <>

Media Issue 3: Photojournalism Ethics

In today’s world, whenever we go many of us will often take pictures especially when we are on holidays. However, recently photographers in Australia were made redundant this week.

I am sure that most of the people do not know that even photojournalism has its own ethical and principles as well. Lester (1999) stated that there is growing concern that new technological advances that allow easy and undetectable picture manipulation cause the public to be unconcerned about the truthful content of photographs as well.

In 2011, the clothing company United Colors of Benetton Launches the ‘Unhate’ Campaign. In support of the Unhate Foundation, United Colors of Benetton had come out with an advertisement that features the doctored photos of world leaders kissing each other and that the Italian-based company said aims to combat a “culture of hatred.” One of the pictures of the advertisement was featured a fake picture of Pope Benedict XVI kissing Ahmed Mohamed el-Tayeb, imam of Al-Azhar mosque, a prominent Muslim house of worship in Cairo, Egypt. Other advertisement pictures also features fake photos of U.S. President Barack Obama kissing Chinese leader Hu Jintao and Israeli Prime Minister Benjamin Netanyahu kissing Palestinian President Mahmoud Abbas, among other pairings (Gilgoff, 2011).



“In the field of advertising, the most elemental rules of respect for others can be broken in order to attract attention by provocation” said by Holy See in a statement about the advertisement. United Colors of Benetton said that “the central theme is the kiss, the most universal symbol of love, between world political and religious leaders.” He wanted to promote peace and harmony between people of different cultures but he ended up getting himself in a lawsuit. From his point of view, he just wants to raise up the issue of the hating around the world but he has forgotten to put into consideration that by using their pictures without any permissions was an act of disrespect.

In conclusion, although there are many photos editing programme in the market, the photojournalism or the professional photographer have to use it wisely. In other words, the use of the photo editing programme that we have now in the market is pretty terrified. The photojournalism should have more responsibility so that it gives us the right to call photography a profession rather than a business (Lester, 1999).

Reference List:

Lester, PM 1999, “Chapter six picture manipulations”, in Photojournalism An Ethical Approach, viewed 11th June 2013, <>

Gilgoff D, 2011, “Vatican pledges legal action against Benetton over doctored pope-kissing-imam ad”, viewed 11th June 2013, <>

Media Issue 2: Journalism Ethics



We very often asked that whether the things that the producers of the document publish are the truth or are there any hidden stories behind it.

In the article, it stated that “when the government and TEPCO gave only partial facts or no facts at all, the resulting reports became inaccurate or simply wrong. The credibility of the press — as well as the authorities — fell sharply.” This is because when only some part of the facts are given to the reporters; the reporters will tend to create their own stories to make it like it is the true story to fill the gap that the facts which are not given to them. However, in the article it stated that it is “healthy” to have a certain level of distrust in the media publishing.

Besides that, in the article, Sakurai said that “if the media do not step in and get all the direct information, they will never be able to get or tell what really happened” which I think it is true. If there are no reporters or media to run over the world to make news and capture things that we are not able to see, we will not know what is happening around us.

In today’s world, “when people wanted to know more than the limited reports by the mainstream media, they turned to the Internet and found expert opinions or information from the overseas media.” According to Osborn (2001), the internet provides the news content equivalent to thousands of newspaper each day through websites, emails, instant messengers, listserv, discussion groups or personalized homepage. News can spread very fast through the Internet especially on the social media site.  “Opinions from people who actually know about the relevant areas, instead of critics, are much more convincing,” says BLOGOS editor Kota Otani from the article.

In conclusion, most of the news out there is mostly being added by the journalist itself due to the some facts that are not given to them. Hence, we have to learn that sometimes what we saw and what we read does not tell the true stories of it unless there are people to experienced it and tell the story of it.

Reference List:

Osborn B, 2001, “Ethics and Credibility in Online Journalism”, viewed 11th June 2012, <>

Media Issue 1: Will the e-book taking over the print-book?



An eBook is an electronic book that you are able to read digitally on your computer, laptop screen or on devices (, nd). Most of the young adults now are more relying on e-books than the print-books. This is because that the e-books are more convenience as compared to the print-books such as the e-books readers just need to surf the net and search for the books that they want whereas the print-books readers have to take several kind of transportation and go to the bookstore to search for the books that they want.

A recent study, it showed that one out of five French people has already read an e-book, but also that more than half of them declared they would never touch one. It was as though e-books were not even within their scope. It was disconcerting. However, a few months later, it took no convincing at all to get other French publishers on board for direct-to-digital English translations. In 2012, e-books only represented 0.6 percent of total book sales in France. That number is expected to reach 3 percent in 2015. Their publishers in France are now fully aware of the importance of having a digital offer that is as attractive and as broad as possible.

According to JISC (2008, pg 43) stated that an e-book will encourage new readers by producing the e-books in an attractive format. This is because the editors are able to create finished documents with most of the design features that are available on the computer software by publishing the e-books on the internet. Reep (2006) also stated that desktop publishing has expanded the writer’s role in producing technical documents. Besides that, they are able to reach a wider audience compared to publishing it in a print-book.

In conclusion, there are no doubts that the e-books are slowly coming up in the market. We can now “imagine that a child will just have one e-book to carry around to school where they do not have to carry around their heavy text books and there will be not have any backpacks or bookbags to be left on the bus or lost somewhere between the school and home” (, nd). However, from my opinion, I think that the e-books will not replace the print-books, at least not now. An article from (nd) stated that being a writer and avid reader for years, he finds that it is the feel and smell of a book that makes it interesting as the whole experience of reading.

Reference List:, nd, “What is An eBook and Why Would You Want One?”, viewed 10th June 2013, <>

JISC, 2008, “Promoting the Uptake of E-books in Higher and Further Education”, viewed 10th June 2013, <>

Reep, Diana C. 2006, ‘Chp 6: Principles of Document Design,’ in Technical Writing, 6th ed., Pearson Edu, Inc., New York, p.136-153.

Screen versus print document design

The screen design and print design both have their differences in terms of typography, page layout, writing structure and so on.

Example of print document design:Image(Source:

Example of screen document design:



The differences in terms of typography:

We can clearly see that from the first picture above which I extract from shows that the font size that being used in the magazine layout is big ant catchy. It was carefully constructed as the designer uses a bigger font to emphasize on what is the important information that the April issue are conveying to the readers. However, the font size in the second picture which I extract it from Cleo website itself shows a smaller font size compare to the one in the magazine layout.

The differences in terms of page layout:

From the two pictures above we can see that the page layout were different. In the first picture, we can see that the text are more dominant as the designer of the magazine have to emphasize on the special or important content that are written in the magazine. However, in the second picture, we can see that the pictures are more dominant. This is because in a webpage, there are plenty of written spaces for the writer to write as the readers for the online page are able to scroll down and read the information.

The differences in terms of writing structure:

We can see that the writing structures for the Cleo magazine cover page are more discipline. According to Kress and Van Leeuwen (1998), the texts and images of the print page were arranged in sequences. The bigger font will catch the reader attention when they first looking at the cover page which the designer wants to emphasize on. However, by looking at the webpage design, we can see that they do not have a restriction in reading. Is it more like a freestyle reading path as the readers will do the scanning and skipping while browsing the webpage by choosing that they want to read.

Reference List:

Kress, G and Van Leeuwen, T, 1998. “The Meaning of Composition”.


New forms of media publishing

Crook J (2013) stated in one of his article that according to a study by Piper Jaffray, 33% of the teenagers choose Facebook as their most important social network followed by Twitter which is 30% of the vote and YouTube 22% of the vote. Besides, Margolis D stated that “Steve Jones, the professor in the Department of Communication and associate dean of Liberal Arts and Sciences at the University of Illinois at Chicago, thinks that YouTube has begun the process of moving video to IP-based distribution, independent of traditional or cable networks”. The reason is because many of us can learn different kind of things by watching the video in YouTube.

For example, Faith the dog was born in December 2002. She was born with three legs but the left front leg was badly deformed, and was amputated when it began to atrophy when she was 7 months old. Jude Stringfellow, the owner of Faith adopted her and taught her how to walk with her other two legs. After six months of training, she has begun to walk upright like a human. Now Faith had become famous due to her determination and has appeared on various TV programmes (
According to, Jude Stringfellow resigned from her job and brings Faith around the world to inspire everyone who is going through her path hoping that Faith could bring encouragement to them.

Reference List:
Crook J, 2013, “Facebook Still Reigns Supreme With Teens, But Social Media Interest Dwindling”, viewed 15th April 2013,, n.d, Faith the Dog’s Official Website, viewed 15th April 2013,

Margolis D, n.d, “Analyzing the Societal Effects of YouTube”, viewed 15th April 2013,, 2008, “A Dog Called Faith”, viewed 15th April 2013,

How readers perceive blog credibility & how to build credibility through content ideas.

There are more than a millions of people searching information over the internet looking for a wide variety of information. Thus, selecting credible information from the various resources on the internet is a challenge for anyone of us. Noor Azlin Bidin and Normah Mustaffa stated that some users may find that blogs are more credible. This is because “they are independent rather than controlled by corporate interests, bloggers may discuss issues traditional media shy away from because they might hurt corporations”.

These are some compelling ways you can create blog content:

  • Creating content without creating

According to Iny D, (2011) bloggers do not need to be creative or original. They can even write a good piece of work without being creative or original. Bloggers can write a review regarding the things that they like and the reasons why they like it. For example, a female blogger can review on her newly bought cosmetics. By reviewing the cosmetics, readers will be able to know more about the product before purchasing it.

  • Share your passion in your blog

According to Sehgal (2012), by sharing your passion in your blog will helps to gain credibility. He states that “passion will affect the “feel” when people read your blog”. For example when a blogger writes all of his or her blog post with passion, the readers will get affected by his or her words and this will leads the readers to love reading their blogs and it will gain followers just because of their passion towards blogging.

  • Show your expertise

According to Sehgal (2012), blogging is a tool to show expertise to the readers. The purpose is to gain the trust from your readers so that you can build a relationship with them. Bloggers have to perform like an expert and show expertise to the readers in order to build good credibility for the blog.


Iny D, 2011, “21 Ways to Create Compelling Content When You Don’t Have a Clue”. viewed 14th April 2013, <>

Sehgal Y, 2012, “Top 5 Ways to Increase Your Blog Credibility”, viewed 14th April 2013, <>

The different benefits of blogging to communities.


Blogging brings a lot of benefits to different communities. First of all, I would like to shares the benefits of blogging towards blogger where by blogging is one of their hobbies. According to Jeetbanerjee (2013), people who blog will learn a lot. This is because in order for a blogger to write well, they must read a lot especially when the blogger needs to specialize on some particular topics such as blogging about historical place. A blogger could not just write about historical place without reading and understand the story behind it. By reading article or books about the historical place, the blogger will increase their knowledge towards a particular historical place.

Secondly, I would like to shares the benefit of blogging for a student which is able to have an open reflection. Couros G (2013) stated that instead of simply throwing all the information into our brains, we have to take some time to think about what have we learn and make meaningful connections. Blogging as a student will have the opportunity to learn from the comments and advice of others which will help to refine some ideas. In other words, students who blog will not only see what they learn, but they can learn from each other as well.

Last but not least, I would like to share the benefits of blogging for businesses. According to Zahorsky (2013), one of the benefits of blogging for businesses is to build community especially for those who are in small business. The small business will have the chance to share their expertise and knowledge with a larger audience when they blog. There will an opportunity to build community by connecting a larger audience as there will be more people viewing the blog when there are blog posts that the audience would like to know.


Couros G, 2013, 5 Reasons Your Students Should Blog”, viewed 14th April 2013, <>

Jeetbanerjee, 2013, “10 Big Benefits of Blogging”, viewed 14th April 2013, <>

Zahorsky, 2013, What are the benefits of blogging for small business?”, viewed 14th April 2013, <>

Differentiate the functions of blogs, Facebook and Twitter.

In the 21st century, most of the people are on social network such as facebook, twitter or blogs. First of all, there is a major different between facebook, twitter and blogs.  According to the social network statistics (, 2012), there are 54% of people on facebook, 10% of people on twitter.


Facebook helps to reconnect with old friends and family members or find new friends online. Facebook users are able to use the features such as email, instant messaging, image and video sharing to get connect with their friends and family members. Besides that, they also find their long lost friend on Facebook by searching their names or email.

The picture above shows the different guide to twitter. Twitter can be one-way or two-way communications. It allows you to type out for feelings and express your emotions. Twitter has a word limit of 140 characters and therefore the twitter user got to keep it short and understandable. However, there are many companies who use twitter as one of their advertising purpose.

Blog is a bit different from twitter as blog has no word limits. Most of the bloggers will share their own stories in their blog and some bloggers may write on a particular review towards a particular product. Therefore it became an advertising blogs. However, there are some people who do not know how to express their feeling through speaking or and hence they will prefer writing it on a blog, it eventually replace blog as their diary.

The new media play an important role to coexist with the traditional media. According to Wolswinkel H (2008), nowadays newspapers are no longer able to attract young new readers. Besides that, Richardson H (2011), stated that youngsters prefer read text messages and emails than fiction. This shows that the new media have to put in more effort to attract youngster to read them and get information from them. However, the traditional media will still do their part to convey the same message or information as the new media. This is because some of the target audience will not prefer using the new media. For example, the picture below is from McDonals’s Malaysia Facebook page. We can see that they are promoting their weekday breakfast set with only Rm4.


photo (8)

And from the picture above which I extract from the Sun newspaper on 11th April 2013 pg 2, it promotes the same thing as their Facebook page. By promoting the same advertisement in their Facebook page will enables the teenagers to get the same information without looking at the newspaper. Therefore, the new media plays an important role to coexist with the traditional media.

Reference List:

Richardson H, 2011, “Novels read monthly by ‘less than one in two children’“, United Kingdom, viewed 11th April 2013, <>, 2012, Social Networking Satistic, viewed 11th April 2013, <>

Wolswinkel H, 2008, ‘New Paper Reading: The Explaining Factors of Newspaper Reading Behavior of Young Adults’, Master Thesis, University of Twente.