BitTorrent is the best known for their illegal file-sharing. It offers a peer to peer download system adjusted for large numbers of downloaders.
Currently, BitTorrent is trying to go straight with a legitimate service for digital music. As part of that effort, they had teamed with musicians to release special content bundles, and had now unveiled a new suite of tools at the SXSW festival in Austin, Texas. Mike Fiebach, the CEO of digital marketing agency Famehouse, collaborated with BitTorrent to promote new music by artists with large followings including DJ Shadow and Pretty Lights. “It’s advertising, essentially. It’s free content for fan acquisition, which yields money at some point down the line,” Fiebach said in the article by Holpuch (2013).
I personally think that it will be hard for BitTorrent to go straight with a legitimate service for digital music as they are such a well-known file-sharing download system in the market. It might be a real good advertising tool for the new music artists to promote their songs but it wouldn’t last long. Their music was supposed to be copyrighted and their album sales record will then allow them to know how many people like their songs. However, the new music artist will not know how many people actually like their songs by file-sharing their music on BitTorrent. They might know how many people actually downloaded their songs and it does not mean that the people who download their songs like it. I am sure that music artist will feels proud and happy when they see that their album sales record is high and able to attract more music lovers.
Thus, by collaborating with BitTorrent to promote new music artists might not make a big hit in the market. They might be getting several responses at first but I personally think that it will not last long as the music artists will wish to get affirmative by everyone around the world.
Holpuch A, 2013, “BitTorrent goes straight in effort to end association with piracy”, viewed 12th June 2013, <http://www.guardian.co.uk/technology/2013/mar/13/bittorrent-goes-straight-piracy-illegal-downloads>