Media Issue 3: Photojournalism Ethics

In today’s world, whenever we go many of us will often take pictures especially when we are on holidays. However, recently photographers in Australia were made redundant this week.

I am sure that most of the people do not know that even photojournalism has its own ethical and principles as well. Lester (1999) stated that there is growing concern that new technological advances that allow easy and undetectable picture manipulation cause the public to be unconcerned about the truthful content of photographs as well.

In 2011, the clothing company United Colors of Benetton Launches the ‘Unhate’ Campaign. In support of the Unhate Foundation, United Colors of Benetton had come out with an advertisement that features the doctored photos of world leaders kissing each other and that the Italian-based company said aims to combat a “culture of hatred.” One of the pictures of the advertisement was featured a fake picture of Pope Benedict XVI kissing Ahmed Mohamed el-Tayeb, imam of Al-Azhar mosque, a prominent Muslim house of worship in Cairo, Egypt. Other advertisement pictures also features fake photos of U.S. President Barack Obama kissing Chinese leader Hu Jintao and Israeli Prime Minister Benjamin Netanyahu kissing Palestinian President Mahmoud Abbas, among other pairings (Gilgoff, 2011).



“In the field of advertising, the most elemental rules of respect for others can be broken in order to attract attention by provocation” said by Holy See in a statement about the advertisement. United Colors of Benetton said that “the central theme is the kiss, the most universal symbol of love, between world political and religious leaders.” He wanted to promote peace and harmony between people of different cultures but he ended up getting himself in a lawsuit. From his point of view, he just wants to raise up the issue of the hating around the world but he has forgotten to put into consideration that by using their pictures without any permissions was an act of disrespect.

In conclusion, although there are many photos editing programme in the market, the photojournalism or the professional photographer have to use it wisely. In other words, the use of the photo editing programme that we have now in the market is pretty terrified. The photojournalism should have more responsibility so that it gives us the right to call photography a profession rather than a business (Lester, 1999).

Reference List:

Lester, PM 1999, “Chapter six picture manipulations”, in Photojournalism An Ethical Approach, viewed 11th June 2013, <>

Gilgoff D, 2011, “Vatican pledges legal action against Benetton over doctored pope-kissing-imam ad”, viewed 11th June 2013, <>

Media Issue 2: Journalism Ethics



We very often asked that whether the things that the producers of the document publish are the truth or are there any hidden stories behind it.

In the article, it stated that “when the government and TEPCO gave only partial facts or no facts at all, the resulting reports became inaccurate or simply wrong. The credibility of the press — as well as the authorities — fell sharply.” This is because when only some part of the facts are given to the reporters; the reporters will tend to create their own stories to make it like it is the true story to fill the gap that the facts which are not given to them. However, in the article it stated that it is “healthy” to have a certain level of distrust in the media publishing.

Besides that, in the article, Sakurai said that “if the media do not step in and get all the direct information, they will never be able to get or tell what really happened” which I think it is true. If there are no reporters or media to run over the world to make news and capture things that we are not able to see, we will not know what is happening around us.

In today’s world, “when people wanted to know more than the limited reports by the mainstream media, they turned to the Internet and found expert opinions or information from the overseas media.” According to Osborn (2001), the internet provides the news content equivalent to thousands of newspaper each day through websites, emails, instant messengers, listserv, discussion groups or personalized homepage. News can spread very fast through the Internet especially on the social media site.  “Opinions from people who actually know about the relevant areas, instead of critics, are much more convincing,” says BLOGOS editor Kota Otani from the article.

In conclusion, most of the news out there is mostly being added by the journalist itself due to the some facts that are not given to them. Hence, we have to learn that sometimes what we saw and what we read does not tell the true stories of it unless there are people to experienced it and tell the story of it.

Reference List:

Osborn B, 2001, “Ethics and Credibility in Online Journalism”, viewed 11th June 2012, <>