How readers perceive blog credibility & how to build credibility through content ideas.

There are more than a millions of people searching information over the internet looking for a wide variety of information. Thus, selecting credible information from the various resources on the internet is a challenge for anyone of us. Noor Azlin Bidin and Normah Mustaffa stated that some users may find that blogs are more credible. This is because “they are independent rather than controlled by corporate interests, bloggers may discuss issues traditional media shy away from because they might hurt corporations”.

These are some compelling ways you can create blog content:

  • Creating content without creating

According to Iny D, (2011) bloggers do not need to be creative or original. They can even write a good piece of work without being creative or original. Bloggers can write a review regarding the things that they like and the reasons why they like it. For example, a female blogger can review on her newly bought cosmetics. By reviewing the cosmetics, readers will be able to know more about the product before purchasing it.

  • Share your passion in your blog

According to Sehgal (2012), by sharing your passion in your blog will helps to gain credibility. He states that “passion will affect the “feel” when people read your blog”. For example when a blogger writes all of his or her blog post with passion, the readers will get affected by his or her words and this will leads the readers to love reading their blogs and it will gain followers just because of their passion towards blogging.

  • Show your expertise

According to Sehgal (2012), blogging is a tool to show expertise to the readers. The purpose is to gain the trust from your readers so that you can build a relationship with them. Bloggers have to perform like an expert and show expertise to the readers in order to build good credibility for the blog.


Iny D, 2011, “21 Ways to Create Compelling Content When You Don’t Have a Clue”. viewed 14th April 2013, <>

Sehgal Y, 2012, “Top 5 Ways to Increase Your Blog Credibility”, viewed 14th April 2013, <>

The different benefits of blogging to communities.


Blogging brings a lot of benefits to different communities. First of all, I would like to shares the benefits of blogging towards blogger where by blogging is one of their hobbies. According to Jeetbanerjee (2013), people who blog will learn a lot. This is because in order for a blogger to write well, they must read a lot especially when the blogger needs to specialize on some particular topics such as blogging about historical place. A blogger could not just write about historical place without reading and understand the story behind it. By reading article or books about the historical place, the blogger will increase their knowledge towards a particular historical place.

Secondly, I would like to shares the benefit of blogging for a student which is able to have an open reflection. Couros G (2013) stated that instead of simply throwing all the information into our brains, we have to take some time to think about what have we learn and make meaningful connections. Blogging as a student will have the opportunity to learn from the comments and advice of others which will help to refine some ideas. In other words, students who blog will not only see what they learn, but they can learn from each other as well.

Last but not least, I would like to share the benefits of blogging for businesses. According to Zahorsky (2013), one of the benefits of blogging for businesses is to build community especially for those who are in small business. The small business will have the chance to share their expertise and knowledge with a larger audience when they blog. There will an opportunity to build community by connecting a larger audience as there will be more people viewing the blog when there are blog posts that the audience would like to know.


Couros G, 2013, 5 Reasons Your Students Should Blog”, viewed 14th April 2013, <>

Jeetbanerjee, 2013, “10 Big Benefits of Blogging”, viewed 14th April 2013, <>

Zahorsky, 2013, What are the benefits of blogging for small business?”, viewed 14th April 2013, <>